What are Promotions?

Jun
Jun
  • Updated

Content


Overview

Otter’s Promotions solution lets you automatically launch and manage all promotional campaigns across all delivery apps and storefronts from one place.

What are the main uses of Promotions?

With Promotions, you can launch a promotional campaign to maximise sales or to increase profits from a store while maintaining visibility in the delivery apps. By using Otter Promotions you will be able to automate the deployment of promotions, increase online visibility, grow your orders, increase your bottom line, eliminate having to manually run promotions yourself and get the most for your marketing spend. 

Otter Promotions, on a weekly basis, will deploy a tailored strategy by the platform based on our promotion engine and will provide reporting to analyze your promotion spend by platform.

Who has access to the feature?

Otter’s Promotions solution is available as an add-on to Advanced Insights, Core and Pro customers.


Features

Feature Description Media
Automated Promotions
  • With the Automated Promotion setting, you can let Otter decide the right strategy for your storefront’s promotion. 
  • Automated promotions will get smarter over time as it starts to understand a restaurant’s customer base as well as what’s been most effective, and alter the promotions to continue providing the most attractive options to customers while reaping the greatest return.
Automated Promotions.png
Custom Promotions 
  • If you'd like to customize your promotions like offering free delivery or promoting specific menu items then choose custom.
  • You can choose:
    • To target all customers or just new ones.
    • To run promotions on the entire order or just on select items.
    • To set a limit on the maximum discount for this promotion 
    • To include free delivery. 
Custom Promotions.png
Promotion Goals Once you have selected Automated as your promotion type, you will be able to decide whether you want a Balanced promotion or a promotion that targets Growth 
  • Balanced mode is designed to select promotions that provide customers with the incentive to order while keeping profit margins in mind. This mode offers a more conservative approach for your business by selecting promotions that maximizes take home pay and increases order volume.
  • Growth mode is designed to select promotions that will maximize your total order volume. This is the most aggressive mode Otter Promotions offers; focusing on bringing in new customers as well as offering promotions with larger discounts. Providing larger discounts help stores reach a wider customer base to attract as many customers as possible.
Promotion goals.png
Promotion Duration  With Promotions, you can decide the duration dates of your promotional campaign. 
  • You can decide how long you want to keep the promotion active. For a set time period or indefinitely.
  • If your promotion dates are current, then the promotion will go live automatically once you save it for the storefronts you've chosen. If the promotion date is scheduled for later, the promotion will go live automatically on that date.
Promotion Duration.png
Promotion Weekly Budget  Optionally, you can also set a weekly budget limit for your promotion. Your promotion will be paused after reaching your budget limit. Note, depending on the promotions redeemed, your budget might be slightly exceeded. Promotion Weekly Budget.png
Promotion Results In order to check on how Otter’s promotions are performing, you can sign in to the insights app on your Otter dashboard and click on marketing on the left menu. From here you can check the performance of all your promotions or individual promotions from the menu at the top of the page. We recommend you monitor these regularly, so you can make adjustments to your campaigns to meet your business goals.  Promotion results.png

F.A.Q.

  • Q: What’s the difference between Automated and Custom?
  • A: Choose Automated if you'd like Otter to decide the best strategy for you. Choose Custom If you'd like to customize your promotions, like offering free delivery or promoting specific menu items.
  • Q: What’s the difference between Growth and Balanced goals?
  • A: Choose growth if your goal is to maximise sales. On the other hand, if you want to increase profits from a store while maintaining visibility in the apps choose the balanced goal.
  • Q: When does my promotion go live? 
  • A: If your promotion dates are current, then the promotion will go live automatically once you save it for the storefronts you've chosen. If the promotion date is scheduled for later, the promotion will go live automatically on that date.
  • Q: Can I pause my promotions?
  • A: Yes, you can pause your promotion at any time by selecting the ellipsis button on the right of your screen and selecting pause.
  • Q: Will my promotion be paused right away?
  • A: The promotion will pause as soon as the promotion status says “Paused
  • Q: Can I pause the promotion for a specific delivery channel and keep the rest of the promotion active? 
  • A: You can pause a promotion for a specific delivery channel by selecting the pause toggle button for each delivery channel.

Additional Resources

For help with this process, check out the Promotions How to video.

Was this article helpful?

0 out of 0 found this helpful

Have more questions? Submit a request

Comments

0 comments

Article is closed for comments.