Promotions

Stefania Sarti
Stefania Sarti
  • Updated

The Promotions tab within Insights provides you with a comprehensive overview of your sales and order data in relation to promotions, including Boost promotion data (if applicable). This means you will get additional insight into the ROI and performance of applied promotions using Boost.

Landing Dashboard:

  • Boost Customers - if you have been onboarded to Boost, the charts will include promoted order, non-promoted, order & Boost order data.
    promo_tab_1.png
  • Non-boost customers - if you have not been onboarded to Boost, the charts will only include promoted order and non-promoted order data. Self-serve onboarding coming soon!
    boost_upsell_1.png

The promotion management page is comprised of a high level summary of your promoted sales, payout, and marketing ROI.

  • Promoted Sales: This area chart shows your total sales and breakdown in sales for Boost sales, Non-Boost Promoted sales, and non-promoted sales. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.
    promo_tab_2.png
  • Payout: This area chart shows your total payout and breakdown in payout for Boost payout, Non-Boost Promoted payout, and non-promoted payout. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.
    promo_tab_3.png
  • Discounts: This area chart shows your total discounts and breakdown in discounts for Boost discounts, and Non-Boost Promoted discounts. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.
    promo_tab_4.png
  • Return on Investment "ROI": This line graph breaks down ROI for Boost and Non-Boost, promotions. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.
    • ROI = Promoted Sales / Discounts
    • Boost ROI = Boost Promoted Sales / Boost Discounts
    • Insight: “You’re generating $X.XX for every $1.00 spent”
      promo_tab_5.png
  • Total Order Volume: This stacked bar chart displays your total order volume broken down for Boost, Non-Boost promoted, and non-promoted orders. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.
    promo_tab_6.png
  • Promotions Types:
    • This bar chart displays promoted sales broken down by the various promotion types available. Promoted sales are defined as Boost and non-Boost promoted sales (if the customer is on Boost).
      promo_tab_7.png
    • This bar chart displays ROI broken down by the various promotion types available.
      promo_tab_8.png
  • Store Ranking:
    • This stack ranked list displays stores by highest promoted sales with the change in sales displayed as a %. Promoted sales are defined as Boost and non-Boost promoted sales (if the customer is on Boost).
      promo_tab_9.png
    • This stack ranked list displays stores by highest ROI with the change in ROI displayed as a %.
      promo_tab_10.png
    • Detailed Store Ranking displays a stack ranked list of stores…
  • Average Order Volume: This line graph shows the average order value for Boost, Non-Boost promoted, and non-promoted orders over a given timeframe used in the filter. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.
    promo_tab_11.png

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