Otter Promotions

Kurt De La Rosa
Kurt De La Rosa
  • Updated

Otter Promotions is a product built within Otter that provides customers with the ability to manage promotions across major delivery platforms that will maximize a restaurant's sales and take-home pay. 

  1. Product Overview
  2. Benefits of Running Otter Promotions
  3. Types of Promotions
  4. Modes
  5. Where to Find Otter Promotions

Product Overview

  • Otter Promotions will automate the deployment of promotions
  • Otter Promotions, on a weekly basis, will deploy a tailored strategy by platform based on our promotion engine
  • Otter Promotions will provide reporting to analyze your promotion spend by platform
  • Increase online visibility
  • Grow your orders
  • Increase your bottom line
  • Eliminate having to manually run promotions yourself
  • Get the most for your marketing spend

Benefits of Running Otter Promotions

  • With Otter Promotions, customers will be able to grow their customer base, optimize their promotions, save time doing it and increase their take home pay.
  • Promotions are rolled out on a daily basis (12pm PST), and are chosen based on consumer trends/behavior within a restaurant’s location area.
  • Otter Promotions will get smarter over time as it starts to understand a restaurant’s customer base and what’s been most effective, and alter the promotions to continue providing the most attractive options to customers while reaping the greatest return.
  • Customer Stats:
    • The average customer on Otter Promotions earns 18% more revenue with each $1 spent on promos versus restaurants who run their own marketing.
    • The average customer on Otter Promotions earns 8% more take-home pay with each $1 spent on promos versus restaurants who run their own marketing.
    • The average customer on Otter Promotions gets a 5% higher AOV than restaurants who run
      their own marketing.

Types of Promotions

  • Order-level promotions; ex: basket discount, free delivery, X% Off, Spend X Save Y, 5OFF20
  • Item-level promotions; ex: BOGO, 50% off one item, etc.
  • We currently support only the major food delivery platforms for each region:

    • UK: UberEats, Deliveroo, JustEat

Modes

  • Growth mode is designed to select promotions that will maximize your total order volume. This is the most aggressive mode Otter Promotions offers; focusing on bringing in new customers as well as offering promotions with larger discounts. Providing larger discounts help stores reach a wider customer base to attract as many customers as possible.

  • Balanced mode is designed to select promotions that provide customers with the incentive to order while keeping profit margins in mind. This mode is less aggressive than Growth mode and offers a more conservative approach for your business by selecting promotions that maximizes take home pay and increases order volume.

  • Custom mode is designed to provide customers with additional control over their promotion strategy. Custom mode gives customers the ability to select the type of promotions they want to run as well as the aggression level (high, medium, low).

Where to Find Otter Promotions

Step Process Additional Resources
1 Navigate to the Restaurant Business Manager and log into your account. Screen_Shot_2023-01-11_at_12.18.51_PM.png
2 Click on Apps in the top, right corner. 81fa86be-debe-44a8-9e91-2ea7dc04ddcc.png
3 At the bottom of the Apps drop-down menu, click on Marketing. 81fa86be-debe-44a8-9e91-2ea7dc04ddcc_copy.png
4 Otter Promotions will be the first marketing page to appear. 12c32fa9-f712-4f3d-a789-e764167029f6.png

 

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