Otter Marketing Ad Campaigns

The Otter Marketing app gives you the ability to run ad campaigns in addition to traditional discounts.

Advertisements are a different style of promotion wherein you can promote your entire store on a delivery platform, rather than just offer discounts for certain items. These campaigns enable you to discover new customers and increase sales through advertising.

Ads are supported on the following two providers:

Ad Campaigns | Otter Marketing.png

 

Note: In order to run Ads, a storelink must be connected to a new domain called [Ads]. This domain has been automatically set up in the Integrations Handbook, meaning that when [Check Configurations] is selected, if the customer has the correct entitlements, the Ads domain will toggle itself on, automatically.

 


 

Creating an Ad Campaign

Ad campaigns offer you a way to manage ad creation across multiple storefronts and delivery platforms for seamless end-to-end management. Otter Marketing can create and configure Ad campaigns for your Uber Eats and DoorDash storefronts directly from the Marketing App in the Otter Dashboard.

How to: Create an Ad Campaign in Otter Dashboard

 

Step Process Image
1 Login to the Otter Dashboard and select the [Marketing] app.
Marketing App in Otter Dashboard.png
2 Click on the [Create Campaign] button and select [Create ad].
Ad Campaigns | Otter Marketing.png
3 Configure your campaign with the following information:
  • Campaign
    • Name
    • Channels and locations
    • Bid method
      • Auto: Choose auto bid to defer to 3rd party platforms' automated bid algorithms.
      • Manual: Choose manual to manually configure the amount per bid.
  • Channels
    • DoorDash
      • Audience (All customers or New customers)
      • Weekly budget
      • Max bid per order: If you choose manual bid method, you will need to set the max bid per order.
    • Uber Eats
      • Audience (All customers or New customers)
      • Weekly budget
      • Max bid per click: If you choose manual bid method, you will need to set the max bid per click.
  • Duration
    • Set the start and optional end date for the campaign.
Initial Ad Creation .png
Select Channels and Locations.png
Channel Campaign Configuration
4 Click [Save] in the top right corner of the page to create your campaign.
Save Ad Campaign Configuration.png
5 Once your campaign is created, you will return to the main calendar view with a confirmation message that your campaign was created.
Campaign Created Successfully.png

 


 

Viewing Ads Analytics

You can view high-level Ads metrics by accessing the Marketing app [Overview] page.

Click [View more insights] to be taken to the Analytics Marketing page where you can access a detailed view of all marketing related data.

Marketing App Overview Page.png

 


 

Still need help? Reach out to our team:

Chat Icon in Otter Dashboard Live Chat   Text bubble Text/SMS Message
Chat with support by clicking the chat icon in the bottom right corner of the Otter Dashboard.  

+1 (888) 681-8837

Send us a text to the number above for assistance over text message.


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