Branded Websites

Overview

Otter offers Branded Websites, which allow you to generate a website using your brand data, configure the website layout, and publish the website yourself. The site uses a single page template and is easy to get set up in the Otter Dashboard. The Branded Website will link directly to your Direct Orders page and acts as a powerful tool to drive commission free orders to your restaurant.

Available Branded Website Settings

• Theme
  
  Color scheme, fonts, logo
   
  
• Cover
  
  Title, cover image, tagline
  
  
• "About" Section
  
  An "About" title, description, and image
  
  
• Menu
  
  Featured items and menu preview
  
  
• Locations
  
  List of stores available on brand, restaurant address, contact info, and business hours
  
  
• Footer
  
  Social media links, reservation platforms, Instagram, Yelp, etc.
  
  

Actions to Complete Before Setting Up Branded Website

Before going into the Branded Website app, there are several preparation steps needed in order for the website to be set up correctly. See the preparation requirements listed below.

• Created Logins & Logged into the Otter Dashboard
• Otter Menu Published to Direct Orders Channel
• Direct Orders Settings Configured
  • Upload Logo & Banner Images
  • Direct Orders Link Published

Setting Up Branded Website

To set up a branded website, go to the Branded Website app in the Otter Dashboard. There are several settings & customizations that need to be configured before publishing the website to live customers. Follow the steps below to configure settings and publish a Branded Website in the Otter Dashboard.

• Step	Process	Image
  1	Open the Otter Dashboard. Click on the top left Apps dropdown. Click into the Branded Website app.
  2	Select the Brand for the website. Each brand can have at most one branded website.
  3	The app will generate a website preview based on the brand and setting selections. Review the settings and make any desired changes. The preview will update in real time.
  4	Select options from the following Theme settings: Color Background Color Accent Color Button Color Logo Upload Image Font Size Style
  5	Select options from the following Cover settings: Title Restaurant Name Cover Image Upload Image Tagline Custom Message
  6	Select options from the following “About” Section settings: Image Upload Image Text Description of Restaurant
  7	Select options from the following Menu settings: Menu Select Menu to Serve Featured Items Highlight up to 3 items
  8	Select 1 or more Locations. The selected locations will appear on the Branded Website as an option for the eater to select from when placing their order.
  9	Select options from the following Footer settings: Logo Upload Image Dine Reservations URL Caterings URL Social Links Instagram TikTok Facebook Youtube Yelp
  10	When configuration is complete, click Save and Publish.
  11	Use the URL provided to see your published website. Click Continue. If you have a custom domain, connect it to the Otter-created site. Note that this should be done outside of Otter before setting up the branded website.

Direct Orders Settings Separate from Branded Website Settings
The settings configured in the steps listed above are specifically for the branded website. The settings of the actual Direct Orders link will need to be changed in the Online Ordering applet in Otter Dashboard.

FAQs & Troubleshooting

• The Branded Website pulls the menu associated with the brand. This is not ideal for multi-stores where their offerings are split across multiple menus. You could, however, easily build websites for individual brands within a food hall. But the Branded Website won’t support the overarching multi-store brand.
• Yes, after configuring your website settings in the Otter Dashboard Branded Website app, you can take the URL provided by Otter and change your website domain to redirect to the Otter url with your website domain provider.

Updated June 16, 2026 22:55