Marketing

Stefania Sarti
Stefania Sarti
  • Updated

Overview

With Otter Refresh, we are no longer selling Boost but rather Promotions. Promotions are found under the Analytics tab as Marketing.


The Marketing tab within Analytics provides you with a comprehensive overview of your sales and order data in relation to promotions, including Otter Promotions data (if applicable). This means you will get additional insight into the ROI and performance of applied promotions scheduled through Otter.


Landing Dashboard:

  • Otter Promotions Customers - if you have been onboarded to Promotions, the charts will include promoted order, non-promoted, order & Otter-promoted order data.
    _1__Otter_Promotions_Customers.png

  • Non-Promotions customers - if you have not been onboarded to Promotions, the charts will only include promoted order and non-promoted order data. Self-serve onboarding coming soon!
    _2__Non-Promotions_Customer.png

The promotion management page is comprised of a high-level summary of your promoted sales, payout, and marketing ROI.


Pricing and Billing

  • $2/ active location / day

Promotions billing is based on a “per day” usage rate. This means that instead of paying a fixed price at the beginning of each month per location, that rate is converted into a daily rate and the customer is only charged for the days where Promotions is active.

Example Breakdown: If a customer subscription is $60 CAD a month per location, then their daily rate is calculated as follows:

  • $60 / 30 days = $2/day

  • Example Scenario: Promotions was active for 25 days in November (30 days)

    • $60 / 30 days = $2/day

    • $2 x 25 = $50 Otter Promotions Billing


  • This area chart shows your total sales and breakdown in sales for Otter-promoted sales, Non-Otter Promoted sales, and non-promoted sales. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.
    _3__Promoted_Sales.png


Payout

  • This area chart shows your total payout and breakdown in payout for Otter-promoted payout, Non-Otter Promoted payout, and non-promoted payout. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.


Discounts

  • This area chart shows your total discounts and breakdown in discounts for Otter-promoted discounts, and Non-Otter Promoted discounts. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.
    _4__Discounts.png


Return on Investment "ROI"

  • This line graph breaks down ROI for Otter-promoted and Non-Otter promoted, promotions. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.

    • ROI = Promoted Sales / Discounts

    • Otter Promotions ROI = Otter-promoted Sales / Otter-promoted Discounts

    • Insight: “You’re generating $X.XX for every $1.00 spent”
      _5__ROI.png


Total Order Volume

  • This stacked bar chart displays your total order volume broken down for Otter-promoted, Non-Otter promoted, and non-promoted orders. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.
    _6__Order_Volume.png


Promotions Types

  • This bar chart displays promoted sales broken down by the various promotion types available. Promoted sales are defined as Otter-promoted and non-Otter promoted sales (if the customer is on Otter Promotions).

    • This bar chart displays ROI broken down by the various promotion types available.


Store Ranking

  • This stack ranked list displays stores by highest promoted sales with the change in sales displayed as a %. Promoted sales are defined as Otter-Promoted and non-Otter promoted sales (if the customer is on Otter Promotions).

    • This stack ranked list displays stores by highest ROI with the change in ROI displayed as a %.

    • Detailed Store Ranking displays a stack ranked list of stores…
      _7__Promoted_Sales_Rank.png


Average Order Volume

  • This line graph shows the average order value for Otter-promoted, Non-Otter promoted, and non-promoted orders over a given timeframe used in the filter. Hover over any data point to view metrics and the % change based on the timeframe selected in the filter.
    _9__AOV.png


If you need additional help or information, you can contact support via the following:

  • Chat - Our live agents are available 24/7 to help you through your Otter device. Tap the chat button on the top right corner of the home screen.
  • Telephone or SMS/text - Call or text us anytime at 1-888-681-8837 for prompt service from our support experts.
  • Email - Fill out this form and our support team will respond via email within 24 hours.

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