Otter Promotions

Kurt De La Rosa
Kurt De La Rosa
  • Updated

Summary

Otter Promotions is a product within Otter that provides you the ability to manage promotions across major delivery platforms that will maximize a restaurant's sales and take-home pay. 


Product Overview

  • Otter Promotions will automate the deployment of promotions
  • On a weekly basis, Otter Promotions, will deploy a tailored strategy by platform based on our promotion engine
  • Otter Promotions will provide reporting to analyze your promotion spend by platform

Benefits of Running Otter Promotions

  • Otter Promotions can help you save time by automating and managing your promotions all in one place which allows you to:
    • Increase online visibility
    • Grow your orders and customer base
    • Save time by eliminating the need to manually run promotions yourself
    • Get the most for your marketing spend and increase your take home pay
  • Promotions are rolled out on a daily basis (12PM PST), and are chosen based on consumer trends/behavior within a restaurant’s location area.
  • Otter Promotions will get smarter over time as it starts to understand a restaurant’s customer base and what’s been most effective, and alter the promotions to continue providing the most attractive options to customers while reaping the greatest return.
  • Customer Stats:
    • The average customer on Otter Promotions earns 18% more revenue with each $1 spent on promos versus restaurants who run their own marketing.
    • The average customer on Otter Promotions earns 8% more take-home pay with each $1 spent on promos versus restaurants who run their own marketing.
    • The average customer on Otter Promotions gets a 5% higher AOV than restaurants who run
      their own marketing.

Types of Promotions

Below is an overview of the types of promotions we offer and supported Delivery Partners in each region: 

  • Order-level promotions; ex: basket discount, free delivery, X% Off, Spend X Save Y, 5OFF20
  • Item-level promotions; ex: BOGO, 50% off one item, etc.
  • We currently support only the major food delivery platforms for each region:

    • United States: Uber Eats/Postmates, DoorDash, Grubhub

    • Canada: UberEats, DoorDash, SkipTheDishes

    • Australia: UberEats, DoorDash, Deliveroo

    • UK: UberEats, Deliveroo, JustEat

    • France: UberEats, Deliveroo

    • We will be continuing to roll out support for more countries and more food delivery platforms in the coming months


Modes

  • Automated: Let Otter manage and schedule promotions for you. We will choose the best promotions to run according to your business goals and optimize them over time. You are able to choose from the % spend targets below:
      • 1-3%: Test third-party marketing with a conservative budget for a minor sales lift

      • 3-7%: Balances between growth and return on investment for an ideal steady-state strategy

      • 7-12%: Use to temporarily Boost your presence to beat the competition for visibility and growth

  • Custom mode is designed to provide customers with additional control over their promotion strategy. Custom mode gives customers the ability to select the type of promotions they want to run as well as the aggression level (high, medium, low).


Pricing & Billing

Boost billing is based on a “per day” usage rate. This means that instead of paying a fixed price at the beginning of each month per location, that rate is converted into a daily rate and you are only charged for the days where Boost is active.

  • Example Breakdown: If your subscription is $60 USD a month per location, then your daily rate is calculated as follows:
    $60 / 30 days = $2/day
  • Example Scenario: Boost was active for 25 days in November (30 days)
    $60 / 30 days = $2/day
    $2 x 25 = $50 Boost Billing

Where to Find Otter Promotions

Step Process Additional Resources
1 Navigate to the Restaurant Business Manager and log into your account. Screen_Shot_2023-01-11_at_12.18.51_PM.png
2 Click on Apps in the top, right corner. 81fa86be-debe-44a8-9e91-2ea7dc04ddcc.png
3 At the bottom of the Apps drop-down menu, click on Marketing. 81fa86be-debe-44a8-9e91-2ea7dc04ddcc_copy.png
4 Otter Promotions will be the first marketing page to appear. 12c32fa9-f712-4f3d-a789-e764167029f6.png

 


If you need additional help or information, you can contact support via the following:

  • Chat - Our live agents are available 24/7 to help you through your Otter device. Tap the chat button on the top right corner of the home screen.
  • Telephone or SMS/text - Call or text us anytime at 1-888-681-8837 for prompt service from our support experts.
  • Email - Fill out this form and our support team will respond via email within 24 hours.

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