Otter Promotions

Otter Promotions is a product within Otter that provides you the ability to manage promotions across major delivery platforms that will maximize a restaurant's sales and take-home pay. 

  • Otter Promotions will automate the deployment of promotions
  • On a weekly basis, Otter Promotions will deploy a tailored strategy by platform based on our promotion engine
  • Otter Promotions will provide reporting to analyze your promotion spend by platform

 

 


 

Benefits of Running Otter Promotions

  • Otter Promotions can help you save time by automating and managing your promotions all in one place, which allows you to:
    • Increase online visibility
    • Grow your orders and customer base
    • Save time by eliminating the need to manually run promotions yourself
    • Get the most for your marketing spend and increase your take-home pay
  • Promotions are rolled out on a daily basis (12PM PST) and are chosen based on consumer trends/behavior within a restaurant’s location area.
  • Customer Stats:
    • The average customer on Otter Promotions earns 18% more revenue with each $1 spent on promos versus restaurants that run their own marketing.
    • The average customer on Otter Promotions earns 8% more take-home pay with each $1 spent on promos versus restaurants that run their own marketing.
    • The average customer on Otter Promotions gets a 5% higher AOV than restaurants that run
      their own marketing.

 


 

Types of Promotions

Below is an overview of the types of promotions we offer and supported Delivery Partners in each region: 

  • Order-level promotions; ex: basket discount, free delivery, X% Off, Spend X Save Y, 5OFF20
  • Item-level promotions; ex: BOGO, 50% off one item, etc.
  • We currently support only the major food delivery platforms for each region:
    • United States: Uber Eats/Postmates, DoorDash, Grubhub
    • Canada: UberEats, DoorDash, SkipTheDishes
    • Australia: UberEats, DoorDash, Deliveroo
    • UK: UberEats, Deliveroo, JustEat
    • France: UberEats, Deliveroo
    • We will be continuing to roll out support for more countries and more food delivery platforms in the coming months

 


 

Promotion Settings & Features

Expand the section below to learn more about the Otter Marketing Promotion settings and features. This includes automated & custom promotion campaigns, goals, campaign schedules, weekly budgets, and so much more!

Otter Marketing Promotion settings and features

 

Feature Description Images
Automated Promotions
  • With the Automated Promotion setting, you can let Otter decide the right strategy for your storefront’s promotion.
  • Automated promotions will get smarter over time as it starts to understand a restaurant’s customer base as well as what’s been most effective, and alter the promotions to continue providing the most attractive options to customers while reaping the greatest return.
Automated Promotions.png
Custom Promotions
  • If you'd like to customize your promotions like offering free delivery or promoting specific menu items then choose custom.
  • You can choose:
    • To target all customers or just new ones.
    • To run promotions on the entire order or just on select items.
    • To set a limit on the maximum discount for this promotion
    • To include free delivery.
Custom Promotions.png
Promotion Goals Once you have selected Automated as your promotion type, you will be able to decide whether you want a Balanced promotion or a promotion that targets Growth
 
  • Balanced mode is designed to select promotions that provide customers with the incentive to order while keeping profit margins in mind. This mode offers a more conservative approach for your business by selecting promotions that maximizes take home pay and increases order volume.
  • Growth mode is designed to select promotions that will maximize your total order volume. This is the most aggressive mode Otter Promotions offers; focusing on bringing in new customers as well as offering promotions with larger discounts. Providing larger discounts help stores reach a wider customer base to attract as many customers as possible.
Promotion goals.png
Schedule

With Promotions, you can decide the duration dates of your promotional campaign.

  • You can decide how long you want to keep the promotion active. For a set time period or indefinitely.
  • If your promotion dates are current, then the promotion will go live automatically once you save it for the storefronts you've chosen. If the promotion date is scheduled for later, the promotion will go live automatically on that date.

Currently only available for Uber Eats and DoorDash.

Promotion Schedule
Promotion Weekly Budget Optionally, you can also set a weekly budget limit for your promotion. Your promotion will be paused after reaching your budget limit. Note, depending on the promotions redeemed, your budget might be slightly exceeded. Promotion Weekly Budget.png
Promotion Results In order to check on how Otter’s promotions are performing, you can sign in to the insights app on your Otter dashboard and click on marketing on the left menu. From here you can check the performance of all your promotions or individual promotions from the menu at the top of the page. We recommend you monitor these regularly, so you can make adjustments to your campaigns to meet your business goals.  Promotion results.png

 


 

Pricing & Billing

Boost billing is based on a “per day” usage rate. This means that instead of paying a fixed price at the beginning of each month per location, that rate is converted into a daily rate, and you are only charged for the days when Boost is active.

  • Example Breakdown: If your subscription is $60 USD a month per location, then your daily rate is calculated as follows:
    $60 / 30 days = $2/day
  • Example Scenario: Boost was active for 25 days in November (30 days)
    $60 / 30 days = $2/day
    $2 x 25 = $50 Boost Billing

 


 

Using Otter Marketing Promotions

Learn more about creating Otter Marketing promotion campaigns, updating existing promotions, and setting up Time of Day / Day of Week campaigns within the [Marketing] app in Otter Dashboard.

How to create a new Promotion Campaign

 

Create a campaign using Otter Marketing by logging into the Otter Dashboard and following the steps below. Campaigns are activated once they have at least one store added and campaign settings configured.

Step Process Image
1 Select the [Marketing] App from the dropdown
Marketing App
2 Select the [Get Started] button.
Getting Started with Delivery App Promotions
3 Select [Delivery App Promotions].
Select Delivery App Promotions
4 Select [Create Promotion].
Select Create Promotion
5 Configure Campaign Specifics:
  1. Campaign Name
  2. Select Storefronts
    • Which Stores?
    • Which Delivery Service Providers?
  3. Campaign Type
    • Automated
    • Custom
  4. Spend Target- what percentage of revenue is the customer willing to spend to see a potential increase in ROI?
  5. Duration- when does the campaign start and end?
Configure Campaign Specifics
6 Select [Create Promotion].
Save Created Promotion
7

Customer’s first campaign is created! The Boost product will officially go “active” when the your first campaign begins running. This typically occurs on the campaign start date.

Great job!

Active Promotion

How to update a Promotion

 

Step Process Image
1 Login to the Otter Dashboard.
Screen Shot 2023-01-11 at 12.18.51 PM.png
2 Access the [Marketing] tab.
  • Open the dropdown app menu that is located at the top left of the screen
  • Select the Marketing tab.
81fa86be-debe-44a8-9e91-2ea7dc04ddcc copy.png
3 Select [Delivery App Promotions] from the options on the left of the screen.
Screenshot 2024-05-30 054616.png
4 Select the Promotion that you want to update.
  • If you are using Grubhub Smart Promotions that conflict with your campaign, a notice will appear that enables you to remove all storefronts on Grubhub using Smart Promotions.
Screenshot 2024-03-02 at 12.40.12 PM.png
5 Update your promotion settings.
  • Change the locations you would like to run the promotion for.
Screenshot 2024-03-02 at 12.33.47 PM.png
6 Change your promotion strategy.
  • Choose Automated if you'd like Otter to decide your best strategy. Update your Spend target to optimize promotion spend across channels
  • Choose Custom If you'd like to customize your promotions like offering free delivery or promoting specific menu items.
chrome-capture-2024-3-12 (1).png
7 Change your promotion’s [Duration] and [Day & time] schedule.
Promotion Schedule
8 Update your promotion’s [Weekly Budget] limit.
9 Save your updated promotion by selecting [Create campaign].  

How to configure Time of Day or Day of Week campaigns

 

Allows you to more granularly manage when marketing campaigns will run by specifying days of the week and by time of day.

Configuring time of day or day of week campaigns will only apply settings to Uber Eats and DoorDash. GrubHub does not currently support this configuration level.
Step Process Image
1 Log into the Otter Dashboard.
Otter Dashboard
2 Select the [Marketing] App from the dropdown.
Marketing App in Otter Dashboard.png
3 Select the [Delivery App Marketing] tab.
Delivery App Marketing
4 Select the blue [Create Campaign] button on the top right.
Create Campaign button
5 Configure Campaign Specifics:
  1. Campaign Name
  2. Select Storefronts
    • Which Stores?
    • Which Delivery Service Providers?
  3. Campaign Type
    • Set to [Custom]
  4. Spend Target - what percentage of revenue is the customer willing to spend to see a potential increase in ROI?
Configure basic campaign details
6 Configure Campaign Schedule:
  1. Duration - when does the campaign start and end?
  2. Day and Time - Toggle On to customize day of week and time of day
  3. Weekly Budget - set a spend limit for the campaign
Configure Duration & Day and time settings
7 Select the [Create Campaign] button to activate the marketing campaign
Create campaign
8

Customer’s first campaign is created! The Boost product will officially go “active” when your first campaign begins running. This typically occurs on the campaign start date.

Great job!

Active Delivery App Promotion

 


 

Personalizing Marketing Campaigns

With Otter Marketing, you have many personalization tools for all your marketing campaign needs. Expand the section below to learn more about the features and how to utilize them in your next campaign.

How to personalize marketing promotion campaigns


Choose between:

  • Promotion Types: This allows you to choose a strategy that meets your business goals. These are retained from the previous versions of Boost. 
    • Automated: Strategies are selected by Boost. Growth Mode (optimizing for sales) or Balanced Mode (optimizing for take-home pay)
    • Custom: Personalize your settings such as Target Audience (New/All)  and Promotion Type (per Order/Item)
  • Discount Level: How aggressive should your discounts be.
  • Weekly Budget: You set the budget for your Campaigns - the value of all your promotions are counting towards the budget from the start date, and if they exceed the budget, they are paused. If your budget is exceeded, but you’d still like to run the promotion, you can always increase it.
  • Duration: The selected time window for which the campaign will remain active. Once a campaign passes its end date, it will be inactive. You can also choose an ongoing campaign that will run until you pause it or set an ending date. 

Schermata_2023-02-01_alle_11.22.47.png

 


 

Confirming Active Campaigns

In case you ever need to review the status of a campaign, you can locate the status within the campaign details in the [Marketing] app. The campaign status will appear next to the title/name of the campaign. Expand the section below to learn more!

How to confirm whether marketing campaigns are active, inactive, or paused


Check the following states:

  1. Active: promotions are active on all of the storefronts
  2. Inactive: the campaign has reached its end date
  3. Paused: paused by the operator, you can resume it anytime to make it active 

Schermata_2023-02-01_alle_11.24.51.png

 


 

Reviewing Campaign Results

Marketing results can be found in the [Analytics] app in Otter Dashboard. Expand the section below to learn how to locate the details and what campaign results will be available for review.

How to review marketing campaign results in Otter Dashboard


We have a new Analytics page that will show campaign-oriented performance. See the Sales, Discounts, and ROI on each Campaign and see them ranked to check which one is doing best. Schermata_2023-02-01_alle_11.26.07.png

We hope that this new Campaign Boost Update will be useful for you and generate more orders and profit!

 


 

FAQs

What’s the difference between Automated and Custom?


Choose Automated if you'd like Otter to decide the best strategy for you. Choose Custom If you'd like to customize your promotions, like offering free delivery or promoting specific menu items.

What’s the difference between Growth and Balanced goals?


Choose growth if your goal is to maximize sales. On the other hand, if you want to increase profits from a store while maintaining visibility in the apps, choose the balanced goal.

When does my promotion go live?


If your promotion dates are current, then the promotion will go live automatically once you save it for the storefronts you've chosen. If the promotion date is scheduled for later, the promotion will go live automatically on that date.

Can I pause my promotions?


Yes, you can pause your promotion at any time by selecting the ellipsis button on the right of your screen and selecting pause.

Will my promotion be paused right away?


The promotion will pause as soon as the promotion status says “Paused.”

Can I pause the promotion for a specific delivery channel and keep the rest of the promotion active?


You can pause a promotion for a specific delivery channel by selecting the pause toggle button for each delivery channel.

What do the promotion statuses active, paused, and inactive mean?


Promotions can have one of the following labels:

  • ACTIVE: The promotion is live, and promotions are being scheduled for storefronts. Eaters will see active promotions on the OFO page.
  • PAUSED: The promotion is paused either due to a user action or the promotion has reached its allotted budget. This promotion would be active otherwise.
  • INACTIVE: The promotion has not yet started or will be started in the future.

What kind of promotions are the best? What promotions will help my business grow?


This can be hard to answer as it will vary, depending on the specifics of the restaurant.

We recommend using an automated promotion type as we automatically select, schedule, and optimize promotions to help you meet your business goals. Growth will create a promotion strategy aimed at maximizing revenue and run more aggressive promotions to increase sales. Balanced will create a promotion strategy aimed at maximizing take-home pay, creating a promotion strategy to increase profit.

 


 

Still need help? Reach out to our team:

Chat Icon in Otter Dashboard Live Chat   Text bubble Text/SMS Message
Chat with support by clicking the chat icon in the bottom right corner of the Otter Dashboard.  

+1 (888) 681-8837

Send us a text to the number above for assistance over text message.


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