Otter Promotions

Kurt De La Rosa
Kurt De La Rosa
  • Updated

Otter Promotions is a product within Otter that provides you the ability to manage promotions across major delivery platforms that will maximize a restaurant's sales and take-home pay. 


Product Overview

  • Otter Promotions will automate the deployment of promotions
  • On a weekly basis, Otter Promotions, will deploy a tailored strategy by platform based on our promotion engine
  • Otter Promotions will provide reporting to analyze your promotion spend by platform

Benefits of Running Otter Promotions

  • Otter Promotions can help you save time by automating and managing your promotions all in one place which allows you to:
    • Increase online visibility
    • Grow your orders and customer base
    • Save time by eliminating the need to manually run promotions yourself
    • Get the most for your marketing spend and increase your take home pay
  • Promotions are rolled out on a daily basis (12PM PST), and are chosen based on consumer trends/behavior within a restaurant’s location area.
  • Customer Stats:
    • The average customer on Otter Promotions earns 18% more revenue with each $1 spent on promos versus restaurants who run their own marketing.
    • The average customer on Otter Promotions earns 8% more take-home pay with each $1 spent on promos versus restaurants who run their own marketing.
    • The average customer on Otter Promotions gets a 5% higher AOV than restaurants who run
      their own marketing.

Types of Promotions

Below is an overview of the types of promotions we offer and supported Delivery Partners in each region: 

  • Order-level promotions; ex: basket discount, free delivery, X% Off, Spend X Save Y, 5OFF20
  • Item-level promotions; ex: BOGO, 50% off one item, etc.
  • We currently support only the major food delivery platforms for each region:

    • United States: Uber Eats/Postmates, DoorDash, Grubhub

    • Canada: UberEats, DoorDash, SkipTheDishes

    • Australia: UberEats, DoorDash, Deliveroo

    • UK: UberEats, Deliveroo, JustEat

    • France: UberEats, Deliveroo

    • We will be continuing to roll out support for more countries and more food delivery platforms in the coming months


Modes

Feature Description Images
Automated Promotions
  • With the Automated Promotion setting, you can let Otter decide the right strategy for your storefront’s promotion.
  • Automated promotions will get smarter over time as it starts to understand a restaurant’s customer base as well as what’s been most effective, and alter the promotions to continue providing the most attractive options to customers while reaping the greatest return.
Automated Promotions.png
Custom Promotions
  • If you'd like to customize your promotions like offering free delivery or promoting specific menu items then choose custom.
  • You can choose:
    • To target all customers or just new ones.
    • To run promotions on the entire order or just on select items.
    • To set a limit on the maximum discount for this promotion
    • To include free delivery.
Custom Promotions.png
Promotion Goals Once you have selected Automated as your promotion type, you will be able to decide whether you want a Balanced promotion or a promotion that targets Growth
  • Balanced mode is designed to select promotions that provide customers with the incentive to order while keeping profit margins in mind. This mode offers a more conservative approach for your business by selecting promotions that maximizes take home pay and increases order volume.
  • Growth mode is designed to select promotions that will maximize your total order volume. This is the most aggressive mode Otter Promotions offers; focusing on bringing in new customers as well as offering promotions with larger discounts. Providing larger discounts help stores reach a wider customer base to attract as many customers as possible.
Promotion goals.png
Promotion Duration With Promotions, you can decide the duration dates of your promotional campaign.
  • You can decide how long you want to keep the promotion active. For a set time period or indefinitely.
  • If your promotion dates are current, then the promotion will go live automatically once you save it for the storefronts you've chosen. If the promotion date is scheduled for later, the promotion will go live automatically on that date.
Promotion Duration.png
Promotion Weekly Budget Optionally, you can also set a weekly budget limit for your promotion. Your promotion will be paused after reaching your budget limit. Note, depending on the promotions redeemed, your budget might be slightly exceeded. Promotion Weekly Budget.png
Promotion Results In order to check on how Otter’s promotions are performing, you can sign in to the insights app on your Otter dashboard and click on marketing on the left menu. From here you can check the performance of all your promotions or individual promotions from the menu at the top of the page. We recommend you monitor these regularly, so you can make adjustments to your campaigns to meet your business goals.  Promotion results.png

Pricing & Billing

Boost billing is based on a “per day” usage rate. This means that instead of paying a fixed price at the beginning of each month per location, that rate is converted into a daily rate and you are only charged for the days where Boost is active.

  • Example Breakdown: If your subscription is $60 USD a month per location, then your daily rate is calculated as follows:
    $60 / 30 days = $2/day
  • Example Scenario: Boost was active for 25 days in November (30 days)
    $60 / 30 days = $2/day
    $2 x 25 = $50 Boost Billing

Processes:

Where to Find Otter Promotions
Click here to expand walkthrough


Step Instructions Images
1. Navigate to the Restaurant Business Manager and log into your account. Screen Shot 2023-01-11 at 12.18.51 PM.png
2. Click on Apps in the top, right corner. 81fa86be-debe-44a8-9e91-2ea7dc04ddcc.png
3. At the bottom of the Apps drop-down menu, click on Marketing. 81fa86be-debe-44a8-9e91-2ea7dc04ddcc copy.png
4. Otter Promotions will be the first marketing page to appear. 12c32fa9-f712-4f3d-a789-e764167029f6.png

How to Create a New Promotion
Click here to expand walkthrough


Step Instructions Images
1. Log into your Otter Business Manager.  Screen Shot 2023-01-11 at 12.18.51 PM.png
2. In the Apps dropdown menu, select Marketing. 81fa86be-debe-44a8-9e91-2ea7dc04ddcc copy.png
3. Select Delivery App Promotions. Screenshot 2024-05-30 054616.png
4. Select Create promotion.  
5. Give your promotion an appropriate name that reflects the desired outcome.  
6. Select the storefronts you would like to run the promotion.  
7.

Choose the strategy you would like for this promotion.

  • Choose Automated if you'd like Otter to decide the best strategy for you.

    • Let Otter manage and schedule promotions for you. We will choose the best promotions to run according to your business goals and optimize them over time. You are able to choose from the % spend targets below:

      • 1-3%: Test third-party marketing with a conservative budget for a minor sales lift

      • 3-7%: Balances between growth and return on investment for an ideal steady-state strategy

      • 7-12%: Use to temporarily Boost your presence to beat the competition for visibility and growth

    • Choose Custom if you'd like to customize your promotions like offering free delivery or promoting specific menu items.

Screenshot 2024-05-30 054656.png

8. Decide the Duration to keep the promotion active. Screenshot 2024-05-30 055545.png

9.

Choose a day and time to customize the days and times the promotions should run. Screenshot 2024-05-30 055641.png

10.

Optionally, you can also set a weekly budget limit for this promotion. Screenshot 2024-05-30 055703.png

11.

Save your promotion Screenshot 2024-05-30 055727.png

How to Update a Promotion
Click here to expand walkthrough


Step Instructions Images
1. Login to the Otter Dashboard. Screen Shot 2023-01-11 at 12.18.51 PM.png
2.

Access the Marketing tab.

  • Open the dropdown app menu that is located at the top left of the screen

  • Select the Marketing tab.

81fa86be-debe-44a8-9e91-2ea7dc04ddcc copy.png
3.

Select Delivery App Promotions from the options on the left of the screen.

Screenshot 2024-05-30 054616.png
4.

Select the Promotion that you want to update.

  • If you are using Grubhub Smart Promotions that conflict with your campaign, a notice will appear that enables you to remove all storefronts on Grubhub using Smart Promotions.

 

Screenshot 2024-03-02 at 12.40.12 PM.png

5.

Update your promotion settings.

  • Change the locations you would like to run the promotion for.
Screenshot 2024-03-02 at 12.33.47 PM.png

6.

Change your promotion strategy.

  • Choose Automated if you'd like Otter to decide your best strategy. Update your Spend target to optimize promotion spend across channels
  • Choose Custom If you'd like to customize your promotions like offering free delivery or promoting specific menu items.
chrome-capture-2024-3-12 (1).png

7.

Change your promotion’s duration.  

8.

Change your promotion's day and time.  

9.

Update your promotion’s weekly budget limit.  

10.

Save your updated promotion.

  • Click on the save button on the top right corner of the screen to save changes.
 

How to create a Campaign?

  1. The first step is creating a Name for the Campaign 
  2. Add storefronts for your Campaign 
  3. Add Campaign Settings

Campaigns are activated once they have at least one store added and campaign settings configured!

Schermata_2023-02-01_alle_11.19.28.png

How to personalize Campaigns?

Choose between:

  • Promotion Types: This allows you to choose a strategy that meets your business goals. These are retained from the previous versions of Boost. 
    • Automated: Strategies are selected by Boost. Growth Mode (optimizing for sales) or Balanced Mode (optimizing for take-home pay)
    • Custom: Personalize your settings such as Target Audience (New/All)  and Promotion Type (per Order/Item)
  • Discount Level: how aggressive should your discounts be.
  • Weekly Budget: you set the budget for your Campaigns - the value of all your promotions are counting towards the budget from the start date and if they exceed the budget, they are paused. If your budget is exceeded, but you’d still like to run the promotion, you can always increase it.
  • Duration: the selected time window, for which the campaign will remain active. Once a campaign passes its end date, it will be inactive. You can also choose an ongoing campaign that will run until you pause it or set an ending date. Schermata_2023-02-01_alle_11.22.47.png

How to see if your Campaign is working?

Check the following states:

  1. Active: promotions are active on all of the storefronts
  2. Inactive: the campaign has reached its end date
  3. Paused: paused by the operator, you can resume it anytime to make it active 

Schermata_2023-02-01_alle_11.24.51.png

Can I check how my Campaign is doing?

We have a new Analytics page that now will show campaign-oriented performance. See the Sales, Discounts and ROI on each Campaign and see them ranked, to check which one is doing best. Schermata_2023-02-01_alle_11.26.07.png

We hope that this new Campaign Boost Update will be useful for you and generate more orders and profit!


Frequently Asked Questions

What’s the difference between Automated and Custom?


Choose Automated if you'd like Otter to decide the best strategy for you. Choose Custom If you'd like to customize your promotions, like offering free delivery or promoting specific menu items.

What’s the difference between Growth and Balanced goals?


Choose growth if your goal is to maximise sales. On the other hand, if you want to increase profits from a store while maintaining visibility in the apps choose the balanced goal.

When does my promotion go live?


If your promotion dates are current, then the promotion will go live automatically once you save it for the storefronts you've chosen. If the promotion date is scheduled for later, the promotion will go live automatically on that date.

Can I pause my promotions?


Yes, you can pause your promotion at any time by selecting the ellipsis button on the right of your screen and selecting pause.

Will my promotion be paused right away?


The promotion will pause as soon as the promotion status says “Paused”

Can I pause the promotion for a specific delivery channel and keep the rest of the promotion active?


You can pause a promotion for a specific delivery channel by selecting the pause toggle button for each delivery channel.

What do the promotion statuses active, paused, an inactive mean?


Promotions can have one of the following labels:

  • ACTIVE: The promotion is live and promotions are being scheduled to storefronts. Eaters will see active promotions on the OFO page.
  • PAUSED: The promotion is paused either due to a user action, or the promotion has reached its allotted budget. This promotion would be active otherwise.
  • INACTIVE: The promotion has not yet started, or will be started in the future

What kind of promotions are the best? What promotions will help my business grow?


This can be hard to answer as it will vary, depending on the specifics of the restaurant.

We recommend using an automated promotion type as we automatically select, schedule, and optimize promotions to help you meet your business goals. Growth will create a promotion strategy aimed at maximizing revenue, and run more aggressive promotions to increase sales. Balanced will create a promotion strategy aimed at maximizing take home pay, creating a promotion strategy to increase profit.


If you need additional help or information, you can contact support via the following:

  • Chat - Our live agents are available 24/7 to help you through your Otter device. Tap the chat button on the top right corner of the home screen.
  • SMS/Text or Telephone - Send us a text or give us a call anytime at 1-888-681-8837 for prompt service from our support experts.

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