When designing or choosing photos for your menu branding, you want to make sure they represent your business and get eaters excited about your storefront.
Below, you’ll find helpful tips and best practices to make sure you have high quality images for your brand logo and banner to add to your storefront
Once you have your images ready, you can add them to your storefront in the Otter Dashboard.
Storefront logo & banner display example
Brand Logo
Center the Logo
Although image uploads are 800 x 800, the brand logo is displayed inside a circle, not the full square— so you want to make sure your logo isn’t cropped out by the circle and fully visible.
Stacked Logos
Logos longer than 1 word will appear small when displayed in a straight line. For a logo containing more than 1 word, it will show best when the words are stacked to make it equal out the dimensions when displayed.
Brand Banner
With a brand banner, there are 2 main goals:
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Show Personality
Your banner is the best virtual real estate to express your brand’s look and feel. You could include iconography, promotional material, or on-vibe patterns— just don’t forget to include the food.
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Include Best-sellers
If your restaurant is best-known for an item, or customers have fallen in love with a certain offering— show it off, right at the top of your page.
Check out some brand banner examples below.
- Express brand personality by capturing the essence of your business with the staging of your food— like colors, patterns, surfaces, plates, glassware, napkins, and silverware.
- You can keep it more simple and let the food be the star— especially if your restaurant is best-known for an item. By using branding & iconography as the backdrop, you can still add personality.
FAQs
- Yes— For guidance and tips on taking the best photos possible to display your menu items to eaters, check out this Menu Photo Guide.
- No— Each brand will have its own logo and banner that must be uploaded and applied individually.
- Your logo & banner will be displayed throughout each page of your online storefront and menu(s). They apply for both Online Ordering and Digital Dine-in service.
Still need help? Reach out to our team:
| Chat with support by clicking the chat icon in the bottom right corner of the Otter Dashboard. |
+1 (888) 681-8837 Send us a text to the number above for assistance over text message. |
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