Direct Orders

Kurt De La Rosa
Kurt De La Rosa
  • Updated

Overview

Direct Orders by Otter is your restaurant's solution for commission-free online food ordering, giving you the power to receive orders through your own delivery channel. Give your customers the option to order for pick-up, take-out, or delivery, and get incremental orders without the headache of expensive fees.

With Direct Orders, you can…

Take control of your delivery with your own online ordering system. Provide your customers with the options of pick-up, take-out, or delivery.

Get more sales without more commissions. Connect with your customers through a commission-free online ordering system that allows you to increase your sales and profit.

Streamline your online ordering process. Save time, reduce labor costs, and optimize operations by directly syncing all your online orders with your existing POS.

 

Learn how

Use coupons to drive repeat orders and acquisition

Want to increase orders and grow a passionate base of regulars? With Coupons, gaining sales and engagement is easy! Create coupons in Otter, and share them with customers over your website, email, and / or social media.


Learn how

Print a QR Code for your Menu

QR-enabled menus make dine-in ordering quick and easy. Enhance your Direct Orders by creating QR code menus that make ordering a breeze. And when customers have cleaned their plates, let them pay on their own terms through the same QR code.


Learn more

 

More features

  • Online ordering for pick-up or delivery
  • Scheduled Orders
  • Dine-in order to table
  • Link promotions
  • Open tabs and split payments
  • Marketing Analytics app

 

How does it work?

Direct orders operates by providing a webpage where customers can conveniently place and pay for their orders, accessible in two ways:

  1. Through a custom tryotter.com URL, ideal for online ordering.
  2. Via custom QR Codes, perfect for in-store ordering.

Direct Orders seamlessly integrates with the Otter ecosystem, ensuring compatibility with our suite of products and offerings, including:

  • Self-Serve Menu Management: Create and manage menus with photos effortlessly.
  • Order Manager: Efficiently handle orders alongside other channels.
  • 86ing from Order Manager & Business Manager: Keep item availability synced across all relevant channels.
  • Insights & Analytics: Fully supported, enriched with data for comprehensive reports.
  • Merchant App hosted in Otter Business Manager: Manage Direct Orders storefront and payment settings conveniently.
  • Storefront pausing/unpausing from Order Manager: Fine-tune your online presence with ease.

Why should your restaurant use this?

We understand the challenges many restaurant owners worldwide face in managing delivery services amidst hefty commission fees ranging from 25% to 40% on third-party delivery apps leaving slim profits for operations.

That's why we're excited to introduce Direct Orders—a game-changer in the industry. Direct Orders empowers you to reclaim control of your delivery channels, boosting sales without the burden of commission fees. With a flat monthly rate, you can maximize profits and streamline operations.

But that's not all. By using Direct Orders, you'll maintain ownership of valuable customer information, enabling personalized communication for promotions and discounts to enhance loyalty. Plus, our solution includes a digital menu hosted on your website, improving online visibility and accessibility with QR codes.

With Direct Orders, we've got you covered for services like:

  • Pick-up
  • Takeout
  • Dine-in
  • Delivery.

Take charge of your restaurant's success today—empower your business with Direct Orders.

 

If you need additional help or information, you can contact support via the following:

  • Chat - Our live agents are available 24/7 to help you through your Otter device. Tap the chat button on the top right corner of the home screen.
  • Telephone or SMS/text - Call or text us anytime at 1-888-681-8837 for prompt service from our support experts.
  • Email - Fill out this form and our support team will respond via email within 24 hours.

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