Getting Started with Order Now

Kurt De La Rosa
Kurt De La Rosa
  • Updated

Order Now is a new product from Otter that turns your social following into food orders.

Order Now is a free link-in-bio solution designed for restaurants. It lets your customers transact through their preferred ordering platform (Uber Eats, DoorDash, direct, etc.) and explore your restaurant all from one page you control.

This article provides you with recommendations and step-by-step guides for setting up Order Now.

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Benefits of Order Now

  • Secure Online Orders: Restaurant owners use Order Now to increase both their online orders and online presence by centralizing all of their online ordering platforms into a fast customer experience within an easy-to-use tool. Unlike social media campaigns and search engine results, there are no ads and competitors on your Order Now Page.
  • In-House Efficiency: Order Now can speed up in-house ordering and reduce customer wait times. Place a QR code on or near the front door, near the line, or at the register so customers can order using their smartphone as soon as they’re ready, not as soon as they reach the front of the line.
  • Single-Point Advertising: Order Now can feature online ordering and it can also feature anything with a URL. Perhaps you have a food truck events calendar. Maybe you want to display a new seasonal menu. You might want to host a local contest and need a place to accept submissions. If you have a URL, you can link to it on Order Now.


Your Order Now page can display links to your restaurant’s delivery app menus so that visitors can place orders within the store’s social media profiles. It can also display links to other pages like a catering site or food truck calendar.

We recommend placing the link in the social media profile description or whatever is the most prominent, non-username, section of each social media profile page. You can describe it as “The best way to order online,” as “The one-stop-shop for all online food ordering,” as “Order Here,” or something similar. The fewer words, the better.

Some examples of how to use your Order Now page include:

  • Featuring in the bio section of your social media profiles and email signatures

  • Displaying a QR code at your register for quicker ordering, or attaching to checks and take-out orders

  • Linking to your page from your restaurant website and from online ads

It’s your Page and your link, so your imagination is the limit! You can even make multiple unique pages if you want to market for multiple locations or purposes.


How do I create a page?
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1. To get started, sign up at


2. After you have created log-in credentials, head to and sign in with the same username and password you were emailed.


3. Once you’re signed in, you’ll land on the homepage. To the left, under “Resources” is a menu of options. Click on “Pages.”


4. On this page, you can create and manage all of your Order Now Pages. In the top right corner, click the “Create Page” button.


5. You are now on the “Create Page” section. You’ll be asked to fill out the basic details of your business. The only required field is “Name,” but we encourage you to complete as many sections as you can so that customers can identify your business.

You can upload a logo with the “Choose File” button at the bottom of the section. You’ll be able to customize the look of your Page later on.

When you are ready, scroll to the bottom of the page and click “Create Your Page.”


6. You’ve created a new Page; congratulations! You’re now on the Details screen of your page. From this view, you can update your business details, create Featured and Custom links, design your page, and submit support tickets. It is critical to create Featured and Custom Links for all your delivery and advertising needs.



How do I connect my Page to food ordering services and other links?
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Order Now allows you to link to any online ordering and delivery platform you use now and in the future. It also allows you to link to other digital assets like your catering menu, your events calendar, a special event, or another website. If you have a URL, Order Now can display the link for you. Once clicked, each “link” will direct the customer to the page you linked to a URL.

There are two link types: Featured Links and Custom Links

  • Featured Links are pre-designed for the major online ordering and delivery services, and they only require you to input your restaurant’s specific URL. These links will display as square tiles at the top of your Page for services like DoorDash and Uber Eats.
  • Custom Links are your sandbox. You can link to anything on the internet and also design the color, logo, and URL of each Custom Link. These links will display below your Featured Links as rectangular tiles. Perhaps you run a thriving catering business and want to link to your catering scheduler. Maybe you have a food truck and you want to let people see a calendar of food truck festivals you’ll attend. You can link to social media accounts and causes your business is raising money for. There is no limit to the number of Custom Links you can create!

How do I create Featured Links?
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1. Log into and then find the Page you want to edit under the “Pages” item in the left-hand menu. Click the edit button, which is an icon of a pencil and paper, next to the Page you want to edit.


2. You should see “Your Page Details:” at the top of the page. Next, scroll down past your business information to the “Featured Links” section. Click “Create Featured Link.”



3. On this next page titled “Create Featured Link”, select the delivery service from the “Featured Link Type” dropdown. Let’s select Uber Eats. Then, in the “URL” field, paste the URL that directs customers to your brand or specific location on the Uber Eats website. Lastly, hit “Create Feature Link.”


4. Repeat the step above until you’ve created all of the Featured Links you want. Note that customers who click on these links on their smartphones will automatically be redirected to that service’s app, Uber Eats in our example, as long as they have the app installed on their smartphone.

How do I create Custom Links?
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Custom links take a few more steps to create than Featured Links but allow you control over the button design.

1. Log into and then find the Page you want to edit under the “Pages” item in the left-hand menu. Click the edit button, which is an icon of a pencil and paper, next to the Page you want to edit.


2. You should see “Your Page Details:” at the top of the page. Next, scroll down past your business information to the “Custom Links” section. Click “Create Custom Link.”



3. This next page, titled “Create Custom Link”, is where they build out their Custom Link. Let’s define each field.

  • Name: The text on the tile that will display to your customers

  • URL: The webpage your customers land on once they click the Custom Link tile on your page

  • Icon: (optional) An image or logo for the Custom Link that will appear on the left side of the Custom Link tile. Smaller image files (15kb or 150px by 150px) work best.

  • Color: The background color of the Custom Link

  • Location: You can ignore this field

When they are ready, hit “Create Custom Link.”


4. Repeat the step above until you’ve created all of the Custom Links you want.

How can I view my public Order Now page?
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1. After you've logged into, click on the “Pages” item in the left-side menu.


2. Click the “Visit” button next to the page you want to view


Frequently Asked Questions

How much does it cost?

Order now is free!

Which delivery apps are supported?

Order Now supports all major delivery apps such as Uber Eats, DoorDash, and Grubhub as well as other ordering systems like Square and Caviar.

Can I see my page's analytics?

This feature is coming soon. Your analytics dashboard will provide visibility into your page performance.

Can I customize the page with all of my delivery apps?

Yes! You can customize your page with your online ordering links, logo, brand colors, restaurant information, and more!

What if I have multiple locations?

You can make as many or few Pages as you like to fit your group’s marketing strategy.


If you need additional help or information, you can contact support via the following:

  • Chat - Our live agents are available 24/7 to help you through your Otter device. Tap the chat button on the top right corner of the home screen.
  • SMS/Text or Telephone - Send us a text or give us a call anytime at 1-888-681-8837 for prompt service from our support experts.

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